The Sony S Series Walkman is the company’s new high-end digital audio player that is not only their slimmest player to date, but has active noise cancellation and the SensMe music suggestion engine. This music suggestion engine works when you select the mood you are in, you have eleven themes to choose from, some of them are “Relax” and “Energetic”. Can’t blame you if the name fooled you, fooled me, I thought that this music player have some kind of a sensor to sense the owners mood and automatically suggest some music to go with the mood the owner have.

SONY RAISES THE CURTAIN ON NEW WALKMAN PLAYERS THAT DELIVER HIGH-QUALITY AUDIO AND VIDEO

SAN DIEGO, Aug. 28, 2008 – From noise-cancellation for frequent travelers to affordability for customers on a budget, Sony today unveiled three new Walkman® players (series S, E and B) that have something to offer nearly every customer segment.

“Whether the fit and finish, the engineering or the integration of unique technologies, each of these new series has different points of appeal,” said Mitch Li, product manager for Walkman players in the Digital Imaging and Audio Division at Sony Electronics. “These new Walkman players satisfy the need of consumers who don’t want to sacrifice sound quality for the digital music and MP3 experience.”

S-Series Walkman Players

The top-end, format-friendly Walkman S-series broadens options for enjoying tunes from multiple sources, including many download stores and personal music collections. The supplied Content Transfer software even simplifies “drag and drop” transfer of non-DRM music, videos, podcasts and playlists from online music services to Walkman players. If you’re migrating your personal collection of ripped tracks from another MP3 player, there’s no need to re-rip all your tunes from your CDs.

Support for popular audio and video codecs is enhanced because the S-series Walkman devices play Windows Media Video (WMV) files with DRM, allowing you to enjoy rights-protected movies and video clips from other media collections.

Additionally, the S-series Walkman players are the first MP3 players with Sony’s SensMe™ Channels function, which automatically creates channels that can align with a user’s preferences. Based on Sony’s SensMe Channels function, the S-series players analyze a user’s music collection and suggest channels based on each song’s speed, mood and rhythm. They create a choice of 11 themed channels from upbeat pop to emotional ballads.

In-Flight Noise Cancellation

Whether commuting, flying high or just listening to music at home, the new S-series Walkman players help diminish background noise while improving your overall listening experience. The top-end S-series Walkman players feature integrated active noise cancellation with supplied 13.5mm EX noise canceling headphones and an accessory cable that extends the noise canceling functionality of the device. On airplanes, travellers can – for the first time – connect the S-series player directly to a plane’s audio video system with the included accessory cable and enjoy regular in-flight entertainment with the bonus of high-quality noise cancellation.

Just 7.5mm thin, the super-light S-series is the slimmest Walkman player in any of the new series. It has a bright, high-contrast 2-inch QVGA LCD screen (measured diagonally) that has an ultra-quick response time, with smooth playback at up to 30 frames per second and selectable horizontal/vertical viewing. The interface can be personalized with the user’s choice of 10 pre-installed wallpaper images or their favorite digital photo.

Battery Life

The battery life is up to 40 hours of music playback for S-series. The battery life is up to 10 hours of video playback for S-series. The battery life is also up to 30 hours of audio playback for the S-series when the noise-cancellation feature is activated. Actual battery life may vary upon usage patterns, product settings, battery and environmental conditions.

Sony’s Open Platform Means More Choice

The S-series Walkman players support an open platform, providing more choices for downloading and managing music and video collections online. The devices can support security-enhanced Windows Media Audio (WMA), as well as non-secure AAC, linear PCM and MP3 music formats plus JPEG files for photos, in addition to the WMV with DRM, AVC (H.264/AVC) Baseline Profile and MPEG-4 video codecs.

Pricing and Availability

The S-series of Walkman noise canceling video MP3 players come in two different storage capacities in black:

* The NWZ-S736F has approximately 4GB of internal storage and will cost about $150.
* The NWZ-S738F has approximately 8GB of internal storage and will cost about $180.

Presales have begun for the new Walkman models online at www.sonystyle.com/walkman and at Sony Style stores. The players will be available in September across the country at military base exchanges and at authorized dealers nationwide. [via Gizmodo]

Sony’s S Series Walkman is said to hit the shelves by September. Although this gadget sounds great, I think it is a bit pricey for its storage capacity. Imagine paying $150 for a 4GB model, and $180 for the 8GB model.

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