Reports from MSNBC says that an $99 entry level iPhone may be coming this summer. RBC Capital Markets analyst Mike Abramsky believes that that an entry-level $99 iPhone will arrive in June or July alongside an upgraded (higher screen resolution) iPhone 3G.
Reports of a $99 iPhone is not new, there have been reports in the past about an entry level iPhone surfacing. Mike Abramsky even published this detailed chart about what he believes the breakdown might be:
The $99 entry-level iPhone looks remarkably like the original iPhone with an EDGE-only network connection but a discounted monthly plan. The upgraded iPhone 3G, however, seems to only add video, storage and a higher resolution screen to the mix.
Abramsky believes the move would be a play for unit volumes, something Apple chief operating officer Tim Cook categorically denied interest in pursuing during a recent conference call with analysts and members of the media.
“You know us, we’re not going to play in the low-end voice phone business. That’s not who we are. That’s not why we’re here,” he said. “We’ll let somebody do that, our goal is not to be the unit share leader in the phone industry. It is to build the best phone.”
While may sound like a rumor, next-generation iPhone, however, is certainly in the works as evidenced by model strings found in the latest iPhone firmware.
The same analyst also said that because the iPhone also is an iPod, Apple’s digital music player, Abramsky said that sales of a cheaper iPhone could cannibalize those of iPods, especially the iPod touch. In that case, he said, price cuts would likely follow for those players.
Too good to be true? We can just wait and see.
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