FujiFilm wants to take a bite at Leica’s market with it’s upcoming Vintage style camera. FujiFilm FinePix looks like a medium format/range finder camera and unlike Olympus’ PEN series, the lenses are not interchangeable. However, it features a hybrid viewfinder, wide 23mm f2.0 lens that is bright enough and ISO range of 100 – 128,000 which should allow the X100 to shoot better night photos. Other features includes 12.3 APS-C sensor, 5fps continues burst, 2.8-inch LCD screen and the ability to shoot 720p videos, sorry no 1080p videos.

Aside from beautiful lens, great ISO and new sensor, the most noticeable feature of the FinePix X100 is the design. It borrows its look from classic cameras without sacrificing ergonomics. The X100 should be our early 2011 and the break or make it factor is the price.

Update: Press Release Here

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